Knowledge Hub
Practical, free guides on adopting AI in commerce — written for the people who have to make it work, not for specialists. Every guide is researched and published by BAICA, an independent nonprofit association, so there is nothing to buy and no vendor behind the advice. Each takes about six minutes to read and ends with steps you can act on this week. We review the guides regularly and date every update.
EU AI Act checklist for commerce businesses
What the EU AI Act requires of retailers and e-commerce teams, and what to do before and after 2 August 2026.
Read the guidePublished 17 June 2026 · 6 min readHow to evaluate AI vendors
The questions to ask before signing an AI contract — capability, data handling, lock-in and support.
Read the guidePublished 24 June 2026 · 6 min readCustomer data and AI
How to use customer data in AI tools without breaking trust — or the law.
Read the guidePublished 10 June 2026 · 6 min readThe first 90 days of AI adoption
A step-by-step plan for a commerce business starting with AI: what to do in weeks 1–12, and what to skip.
Read the guidePublishing next
- EU AI Act after August 2: a compliance maintenance checklist — August 2026
- Measuring ROI of AI pilots in commerce — September 2026
Our research
These guides draw on BAICA's research programme. Our published note on AI adoption in Baltic and European commerce sets out what the most recent public data shows, with every figure linked to its source.
Our events
Meet other commerce teams working with AI in person. See what we have run and what is coming next.
Have a topic you want covered, or a draft you would like to contribute? Get in touch.
Put the guide to work.
Every guide is free and open-licensed. If a question keeps coming up in your team and we have not covered it, tell us and it goes on the list.