Open Case Library
Documented AI implementations in commerce — what was deployed, what was reported, what to learn. Most AI case studies are written to sell software. This library is written to help commerce teams decide. Free, vendor-neutral, maintained by BAICA, a nonprofit research and education association.
Last updated: 22 July 2026
The library contains two types of cases:
- Case digests (available now). Structured summaries of publicly documented AI deployments at European and Baltic retailers, compiled by BAICA from published sources — corporate disclosures, trade press, and reported interviews. Every figure is taken directly from the cited source and linked. Where a company declined to publish numbers, we say so rather than estimate.
- First-party cases (from 2027). Detailed implementation write-ups contributed directly by commerce teams operating in the Baltics and Europe, reviewed and anonymised where requested. We are collecting contributions now.
Current case digests
Fashion e-commerce · Germany / Europe · Published July 2026
Zalando: a generative AI shopping assistant at scale
Read the case digestGrocery retail · Estonia, Latvia, Lithuania · Published July 2026Rimi Baltic: AI-supported pricing across three countries
Read the case digestHome furnishing retail · Europe / global · Published July 2026IKEA (Ingka Group): a service chatbot and 8,500 retrained agents
Read the case digestContribute a case
Has your team implemented AI in a commerce business — successfully or not? Failed projects teach as much as successful ones, and we publish both. Cases can be anonymised on request.
Add your case to the library.
Failed projects teach as much as successful ones, and we publish both. Cases are anonymised on request and fact-checked before publication.